The 6 New Instagram Algorithm Changes in 2020: Unlock!

Apr 29, 2022
Marketing Services

Introduction

Welcome to Local Biz Marketing Tv, your trusted source for the latest marketing and advertising insights. In this article, we will deep dive into the six new Instagram algorithm changes that took effect in 2020. Understanding these changes is crucial to unlocking the full potential of your Instagram marketing strategy.

1. Relevance Over Recency

Gone are the days when Instagram prioritized posts in chronological order. With the new algorithm, relevance takes center stage. Instagram now focuses on showing users the content they are most likely to engage with, based on their past behavior, preferences, and interests.

2. Engagement Matters

Instagram's algorithm now heavily relies on engagement metrics to determine the quality and relevance of a post. The more likes, comments, and shares your content receives, the higher it will rank in users' feeds. Encourage your followers to actively engage with your posts by asking questions, running contests, or sharing valuable information.

3. Diverse Content Types

Instagram now values diversity in content formats. It is no longer enough to rely solely on static images. Experiment with carousel posts, videos, stories, and IGTV to keep your audience engaged. Different content formats offer unique opportunities to showcase your brand personality and connect with your followers on a deeper level.

4. Explore Page Optimization

The Explore page has become a powerful tool for discovering new content on Instagram. Optimizing your posts for the Explore page can significantly boost your reach and visibility. Use relevant hashtags, geotags, and engaging captions to increase the chances of your content appearing on users' Explore feeds.

5. Relationship Building

Instagram now places a stronger emphasis on building genuine relationships with your followers. Engage with your audience by responding to comments, replying to direct messages, and actively participating in conversations. The more you connect with your followers, the more likely they will be shown your content on their feeds.

6. Follower Preferences

The new algorithm takes into account each user's unique preferences. Instagram analyzes the content users interact with the most and tailors their feed to align with their interests. Make sure to consistently deliver high-quality content that resonates with your target audience to increase engagement and maintain a strong presence in their feeds.

Conclusion

Navigating the ever-changing Instagram algorithm can be challenging, but with these six new changes, you can unlock hidden marketing opportunities. Stay ahead of the curve by adapting your strategy to prioritize relevance, engagement, diverse content types, Explore page optimization, relationship building, and understanding your followers' preferences.

Local Biz Marketing Tv is here to help you maximize your Instagram marketing efforts. Our team of experts specializes in business and consumer services, providing top-notch marketing and advertising solutions tailored to your needs. Contact us today to take your Instagram game to the next level!

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